Publicis Commerce
Global VP, Product Development
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AB-Inbev
Head of Data, Europe
Developed roadmap creating a multi-market B2B2C marketplace. Negotiated and created payment strategy across major European markets. Originally hired to develop European data marketing strategy, then quickly pivoted my role to ecommerce innovation given the unprecedented backdrop of lockdown across the hospitality sector. 

COTY
Global VP, Digital Commerce Data Products and Analytics
Devised and served as product owner for an ecommerce SaaS / PaaS designed to drive profitable revenue growth. Deconstructed marketplace P&Ls (primarily Amazon and eBay) to enhance business efficiency. Functioned as operational, commercial and strategic lead for a cross disciplinary team of 21 including data scientists, data engineers, product design and product management.

Global VP, Digital Data and Analytics Director, Global Data Strategy
Led global digital analytics vendor selection and contract strategy. Created Coty-wide digital audience capability through the implementation and scaling of martech solutions.

Director, Media and Data Strategy (North America)
Originally scoped to build and scale Coty’s first ever in-house digital activation team covering social, programmatic and operations. Defined and implemented strategy, training programs and vendor selection process. Grew team from four campaign activators to 15.

MEDIAVEST
Associate Director, Data, Insights, and Innovation
Oversaw the design and implementation of data insights and best practices on behalf of the client (Walmart). Led key cross- functional team relationships to understand and maximize analytical solutions.