I build businesses out of what a company already owns but doesn’t sell.

The names changed as the industry did: data, then identity, then retail media, now AI. I’ve worked brand side at Coty and AB InBev and agency side at Publicis Media. I’m a strategist who knows the code, and I write it when a strategy needs proving. People call me when the data is already there, the business case is written, and nobody has yet got a buyer to pay for it.